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Tokyo smart service project

Implementation case

Toyosu AR Stamp Rally

  • StartupUp-frontier, Inc.
  • Smart Service PrmoterTIS Inc.
  • Service classificationCommunity Development/Industry
  • Inplementing areaSubcenter and Bay Area of Tokyo/Toyosu Area
  • Smart City’s Field & Infrastructure ProviderToyosu SmartCity

Background to Implementation

issues and needs of the area and Tokyo

  • From the perspective of local residents and area visitors (beneficiaries), there was a desire for a system that would allow visitors to discover attractive spots in the Toyosu area and enjoy walking around the area together with their parents, even if they had never visited the area before.
  • Toyosu SmartCity(the infrastructure provider) would like to introduce a mechanism to encourage visitors to the area, because the dissemination of information such as events and sightseeing information in the area was difficult for local residents to understand and not sufficiently convenient for visitors.

Service Implementation Overview

"Smart Service" details

  • Up-frontier, Inc. is a startup that provides stamp rally using AR that can be used in Toyosu area.
  • "Toyosu AR Stamp Rally" was implemented to attract customers to the area and contribute to regional revitalization by promoting greater area mobility and conveying the appeal of the area and facilities. Based on the characteristics of the area, Toyosu has designed courses that allow visitors with children to enjoy, and introduced a system that allows them to enjoy their excursions.

Scheme diagram

*Please note that in some cases, the purchase of services has not occurred. (Collaboration agreements, introduction of services, etc.)

Service Image

Progress after implementation

Effect of Implementation ※Including future prospects

  • Improving the tourist experience in the Toyosu area through the latest technology.
  • Contributed to the creation of bustle in the Toyosu area, improvement of area mobility, and promotion of smart city. (Total number of service users: 180 (FY 2023))

Affiliated company

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