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Tokyo smart service project

Implementation case

Area Management DX Platform “Horai”

  • Startupscheme verge, Inc.
  • Smart Service PrmoterPlug and Play Japan
  • Service classificationTown Planning/Mobility/Industry
  • Inplementing areaCenter Area of Tokyo/Takeshiba Area
  • Smart City’s Field & Infrastructure ProviderTOKYU LAND CORPORATION (Takeshiba Area Management)

Background to Implementation

issues and needs of the area and Tokyo

  • In the Takeshiba area, Minato Ward and local businesses are working together with the public and private sectors to promote smart cities that take advantage of waterfront locations and promote the utilization of public spaces.
  • TOKYU LAND CORPORATION(Smart City’s Field & Infrastructure Provider) wanted to make use of the waterfront location in the Takeshiba area to improve the efficiency of water bus travel within the bay area, improve the area's mobility, and stimulate consumption within the area.

Implementation case

"Smart Service" details

  • scheme verge, Inc. is a startup providing DX platform "Horai" for area management.
  • In order to promote the use of water buses, Horai, a service that can centralize reservation and payment (digital tickets) for water buses, has been implemented. In addition to area visitors, user attributes, usage history, and location information accumulated through use of services such as reservations and payments are acquired and analyzed to contribute to improving the convenience of services.

Scheme diagram

*Please note that in some cases, the purchase of services has not occurred. (Collaboration agreements, introduction of services, etc.)

Service Image

Progress after implementation

Effect of Implementation ※Including future prospects

  • Seamless booking and payment for multiple activities, enabling multiple experiences in a single visit, contributing to increased visitor satisfaction.
  • Contributing to the local economy by encouraging consumption in the area by extending the length of stay.
  • Contributing to improving service quality by analyzing customer data.

User Comments

We usually watch fireworks on the road by the sea, but the road by the sea was very crowded for families, so it was good that we were able to enjoy fireworks leisurely on the boat this time. (Area Visitors)
I went to Tokyo Big Sight on my way home from work, and it was great that there was a cruise plan like this because the trains were crowded because of rush hour. We could kill two birds with one stone by enjoying the boat on the way home. (Local Residents)

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